Additionally, only research articles written in English were included in the review. This review article provides a much-needed overview of the literature on employer branding in an international context. International employer brands and international employer branding have so far been neglected in the employer branding literature. I am j. A review of the literature on value and its implications for relationship marketing Adrian Payne and Sue Holt Cranfield University England ABSTRACT The creation and delivery of value to customers is of increasing interest to researchers. and practitioners. This article identifies and reviews nine major streams of literature that have, The Journal of Relationship Marketing is a quarterly journal that publishes doubly anonymized, peer-reviewed conceptual and empirical articles of original works that make serious contributions to the understanding and to the advancement of relationship and marketing theory. , research and practice. This academic journal is interdisciplinary and, Results The study highlights the importance and means of adopting social CRM integrated with AI by multinational companies, in the context of international relations management, in the context of Covid distancing. With the aim of studying the recent trends and developments in literature, this study published articles on international marketing The main theme of customer relationship management CRM, Rababah, Moh d and Ibrahim, 2011. T he . The reality is that customer strategy is all about using information to gain competitive advantage. This systematic review of the literature should provide significant results. contributions to both theory and practice in the field of innovation and international business. 1. Introduction. Innovation. As mentioned earlier, there are a number of guidelines for literature reviews. Depending on the methodology needed to achieve the objective of the exam, all types may be useful and appropriate to achieve a specific objective. For examples, please see These approaches can be qualitative, quantitative or have a mixed approach. Email: niken.permatas gmail.com. Summary: Brand loyalty has been of interest to researchers for many decades and is well known. as a friendly attitude, but also a commitment to a particular brand. The evolution of relationship marketing. International Affairs, 4 397-418. DOI: 10.1016 0969-5931 95 00018-6. Authors: Jagdish N. Sheth. Emory University. Atul.