1. Formal tone. As the name suggests, a formal tone is akin to a written black-tie event. It's crisp, clean and exudes an air of authority and professionalism. This tone is the tailor-made suit of language – impeccably ironed, not a hair out of place. In academic writing, authors must be firm and confident in their findings or lack thereof in some cases. Takeaway Using the right tone in your writing can make the difference in whether you reach a business deal with a potential client, stir emotion in your reader, or get your scientific article accepted for publication.