Manufacturing defects. A high vehicle recall rate can significantly destroy an automaker's reputation, forcing customers to migrate en masse to its competitors. Toyota has a high recall rate and has recalled. Additionally, Toyota said it was recalling a separate software issue in which the rearview mirror image may not display within the time frame required by some U.S. safety regulations after the driver put the vehicle in reverse, increasing the risk of an accident when reversing the vehicle. This reminder implies. REUTERS file photo John Sommers II. Reuters - A U.S. auto safety regulator said on Tuesday that Toyota would issue a software update for trucks and SUVs to address concerns about it. they had a percentage of the US auto market and a percentage of the complaints about acceleration. Vehicle recalls are either mandated by NHTSA or voluntarily recalled by the manufacturer. Toyota called back. vehicles internationally. The paper is structured as a case study that focuses on Toyota Motor Corporation as it faced the greatest threat to its reputation: the recall of its vehicles. It explores the key factors that made Toyota vulnerable during the recall and explores the effects of the recall on Toyota's reputation. To determine the underlying risk.