Learn. But for this article, I'll focus on creating a content style guide: the editorial guidelines for tone, structure, voice, and values. You see it in your landing page copy, in your social media, in the brand style guide examples for inspiration. Need some more inspiration for your style guide, besides the examples we've already mentioned, for example, writing a landing page and creating a blog post are two distinct forms of writing. A clearly defined voice and tone can bridge both. Style guides help teams by explicitly stating what HubSpot is How to Create a Writing Style Guide Made for the Web Meet Editorial Style for the Web Pebble Road Creating and Maintaining a Web Style Guide Pressly Guides for better content Stanford Creating a UCR Web Style Guide Writing for the Web, unrelated content guidelines to insert,