Thus, the objectives of our article are twofold: 1 to apply the operational strategy framework to systematically examine and structure the literature relating to sustainability management in the automobile industry and 2 to introduce and validate empirically, based on a survey on a large scale, a holistic approach. sustainable management model which, This review extends the existing literature on green marketing and its impact on purchasing behavior by providing a comprehensive overview of studies that have developed the clar-The study presents an overview of green marketing and l he gap between consumers' attitude and actual purchasing behavior towards green products. A set of studies were analyzed using a systematic review to develop a model for green purchasing decision-making. Cite the literature. This is done by conducting a literature review. 2.2. marketing in the automotive sector 2.3 2.3. in automobile and incentives for automobile industry to go there 3. 3.1.1 Data of automobile industry in India is collected from Society of Automobile Manufacturers of India and data on level of air pollution are collected from the International Energy Agency. The period. The Indian automotive sector is undergoing a multi-dimensional transition resulting from customer expectations for disruptive and innovative technologies, changing regulatory environment, demand for eco-friendly mobility infrastructure and intense competition from abroad . The importance of sustainability in India,