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Ikea is a well-known home furnishing retailer marketing essay
Presentation of Ikea. Overview of IKEA IKEA is a privately held international homewares retailer that sells flat-pack furniture, accessories, and bathroom and kitchen items in its retail stores worldwide. The company, a pioneer of designer furniture in flat packs at affordable prices, is today the largest in the world. IKEA has successfully integrated internal sustainability practices – environmental, social and. economic. Sustainability and SCM research compared to IKEA documents and practices. With limited resources, the local milkman's truck often acts as a delivery truck for Ikea. 1951, Ikea specializes exclusively in furniture. later, the brand will open its first m2 store.The Challenges of China. Ziyu, Management, University of Bristol, England, United Kingdom. Corresponding author: pn22572 bristol.ac.uk. Abstract. Swedish furniture.
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