Hypothetical model The result suggests a direct and positive relationship between service quality and customer satisfaction path coefficient: 0.311, and pricing and customer satisfaction path. The study found that participant demographics exert considerable influence on the determinants of e-commerce messaging services that impact consumer purchasing behavior. Effect of customer perceived value on customer satisfaction and loyalty in banking service: the moderating effect of main bank status. International Journal of Business Research, 11 6, 40-54. What are the factors that affect customer satisfaction on mobile money services in General Santos City, Philippines This article explores the impact of service quality, trust, convenience and. This paper attempts to measure the impact of demographic variables on various determinants of customer satisfaction in the Indian banking sector, for example, security, reliability and privacy. 1. Research Journal of Finance and Accounting www.iiste.org -1697 Paper -2847 Online Vol.4, No.11, Customer Demographic Profile and Their Satisfaction Level: A Study on Islami Bank Bangladesh Ltd. IBBL, SM Zahidur Rahman. Islam Shariful. Associate, Customer loyalty is also known to be linked to customer satisfaction. It increases as customer satisfaction increases to a certain level 3,4. Customer satisfaction is the customer's reaction to the difference between what they received and what they expected Gerpot et al. proposed that satisfaction is based on quality, The objectives of the study are to identify the level of perception towards. quality of service, ii to determine the most dominant factor of customer satisfaction and iii to determine the.