As consumers' beverage choices have changed, the carbonated soft drink, CSD, market has been one of the hardest hit. For example, the compound annual growth rate CAGR for the US CSD market. in - according to BMC report data from Beverage Marketing Corporation, based in New York, USA. The non-alcoholic beverage industry encompasses LRB liquid soft drinks such as bottled water, soft drinks, energy drinks, fruit drinks and ready-to-drink beverages.