Health officials in the United States, for example, believe that obesity among young people is increasing due to exposure to intense advertisements for high-calorie, low-nutrient foods. The second negative effect of advertising is that it sows unhappiness and discord among us. Gannon and Lawson, n.d. For example, the budget for each promotional element has increased significantly. global advertising spending has increased by billions of dollars, billions of dollars. Despite particular research being conducted on issues related to digital marketing and marketing analytics, additional attention is needed to study the revolution and potentially disruptive nature of these areas. Petrescu and, considering the substantial impact of digital marketing and marketing analytics, briefly describe the positioning statement. Cheerios are loved by all families. 4. Identify the target market. The ad depicts an interracial couple, which caused controversy when it first aired, but the ad's copy simply points out that Cheerios are heart healthy in a "cute" way. 5.