MBA Personal Statement Example and Analysis. Now is the time to put all of these tips into practice. Here, I'll break down a successful personal statement. To make a lasting impression, tailor your personal statement to each MBA program you apply to, highlighting how your background aligns with their values. The MBA SOP Statement of Purpose, also known as a Personal Statement. statement, serves the latter purpose. In this article, we will offer you tips for writing an effective MBA. That said, it is of the utmost importance that you find a specific goal. First, think about your goals and values. Types of goals include: Career goals. Personal growth goals. The type of friend you want to be. The change you want to bring to the world. Values ​​may include: Authenticity. In some personal statement prompts, you will be asked specifically for short-term and long-term goals, and some will only ask for "goals" in general. What's important is that your goals are well thought out and ambitious but achievable. Finally, you will need to explain why this school can help you achieve these goals. First, they state the candidate's goals, then identify three or four crucial experiences that helped shape those goals. Often, candidates also explain how these experiences helped shape their values. Another admissions consultant argues that the emphasis is on values ​​in any approach or structure.