In order to achieve a successful new product, and certainly the successful implementation of a new product in a company, one must: What is new product development, Why is new product development necessary? The importance of new product development, In order to make a new product successful. product, and certainly for the successful implementation of a new product in a company it is necessary to have a structured approach. Product development is the creation and launch of products to meet customer needs. The product development process includes stages such as ideation. Product development is the process of creating a new product, from ideation to launch. Product development starts with initial ones, the aim is to develop a structured portfolio of NPD new product development processes for manufacturing companies that facilitates the organization of NPD, this was a new product digital camera innovative designed to test the strengths and weaknesses of the technology market. , to see what consumers wanted and what they didn't want in a digital camera. It was a simple, point-and-shoot camera with a megapixel optical zoom lens. The camera actually, LAUNCHP for, presented by Global Discovery Schools. New product development shapes the future of the company. Successful NPD requires a. in-depth knowledge of the target market and. Download. Product development is vital to the survival of a business. But this also needs to be balanced with product sales. Finding the right balance is the main goal of seeking maximum profit. According to Smith and Reinertsen (1998), time is worth money. Products sold sooner would guarantee the company faster profits. Additionally, product discovery should be an ongoing process. This should continue throughout the stages of the product life cycle, i.e. idea generation, idea validation, PoC and prototype validation, MVP development, pre- launch and post-launch. In other words, product discovery must continue throughout the life of the product.