This document has. per year since publication. Three research articles published in the Journal of the Academy of Marketing Science are among the ten most cited studies in this area. particularly. Due to its relevance and importance, research on consumer ethnocentrism has been published at the top. This article attempts to better understand the effect of consumer ethnocentrism in a developing country, Tunisia. 2. Literature review2.1. Consumer ethnocentrism and domestic product purchase intention in the context of developing countries. Consumer ethnocentrism is derived from the more general concept of “Purpose”. The purpose of this research is to determine whether consumer ethnocentrism and animosity will affect consumers' perceived betrayal and cause negative word-of-mouth. Ethnocentrism, as a term, is believed to refer to viewing one's own group in which one grew up more positively than all other groups and classifying others according to the values ​​and principles of one's own. band. Negy et al. 2003: 335. From this point of view, ethnocentrism is an attitude presenting the argument that one's own group is superior. The aim of this article is to measure consumer ethnocentrism in the Moravian-Silesian region of the Czech Republic using CETSCALE. The research aimed to determine the strength of the individual CETSCALE scales and the dependence of the EC on demographic factors. The literature review describes consumer development, Abstract. Xenophobia is a social construct of exclusion of foreigners based on myriad factors, including notions of nationalism, ethnocentrism, and fear of foreigners or non-citizens. Ethnocentrism Research Paper - 725. Customer Reviews. 100 Success Rate Margurite J. Perez, Global Customer Reviews. DRE 01103083. Nursing Management, Psychology, Health Care 97. Ethnocentrism Research Paper: Johan Wideroos. Ethnocentric analysis of Indonesian consumers based on n. Demographic factor. Sutisna, Uli Wildan. 1, Bina Bangsa, Serang, Indonesia. sutisna0902 gmail.com, uli.