Research needed to extend the application of these findings to education and entertainment contexts, to further develop theory in the area of ​​persuasion and storytelling, and to better consider other persuasive effects of entertainment storytelling , such as those hypothesized in cultivation theory, are discussed. Research Elements needed to extend the application of these findings to educational and entertainment contexts, to further develop theory in the area of ​​persuasion and storytelling , and to better take into account other persuasive effects of entertainment storytelling, such as those hypothesized in cultivation theory, are discussed. The plausibility model is a framework that explains how persuasive communication can lead to attitudinal changes in people, through two different pathways: the central pathway and the peripheral pathway. Now that you're here, get ready to learn the fascinating history of this model, its real-world applications, and why. Communication is the key tool we use to manage and respond to the world around us. It is our main survival tool. By connecting with other humans, we can test and evaluate our perceptions, our thoughts about stimuli, to determine if our responses to those thoughts are reasonable. 1. 1. 4: In this introductory essay to the special issue, “Critical Discourse and Communication Studies: Theories, Methodologies, and Pedagogies at the Intersections,” we examine the relationship between CDS critical discourse studies and communication studies , ultimately advocating for firmer cross-fertilization between the two. The three theories of communication that I have applied to provide the most insight into understanding the dynamics of conversation observed between two people are the transmission model, Shannon and Fuller's ecological model, and an expanded model of communication . is a fundamental aspect of human interaction, serving as a foundation for building strong relationships, resolving conflicts, and achieving common goals. It encompasses a broad range of skills and practices that enable individuals to express their thoughts, feelings and ideas clearly and empathetically while being active. In this chapter, the authors identify the main concepts contained in the likelihood model of ELM development, review the empirical research supporting the development of the ELM model. model, identify and respond to some criticisms of the model, highlight important applications of the model and, finally, explore some implications of the model that relate to contemporary society. This article explains how data associated with attitude change and persuasion in traditional psychology and social relations. psychology can be reinterpreted as evidence of the agentive capacity to take a stand. A critical review is made of the elaboration likelihood model and a position model is adapted from positioning theory. The postulates of,