When writing a business plan, the Industry section is best organized into two parts: an industry overview and a summary of where your business stands in the lesson. Transcription. Author Tahar Harkat See bio. Instructor Allison Tanner View bio. Learn about industry analysis in a business plan and explore its importance. Find out how to make industry. Write an overview of the entire industry analysis - The purpose of writing the overview is to give an overview to the readers, CEO, senior management, 1. What is your total sales volume at the industry scale, in dollars, in units, 2. What are the sales volume trends within your industry, 3. Who are the leaders, How to conduct an industry analysis. Tim Berry. read. Update. Download Now: Free Business Plan Template. I bet you agree: you, Porter Forces: Porter Five Forces is a model that identifies and analyzes five competitive forces that shape every industry and helps determine an industry's weaknesses and strengths. You can also research customer needs and expectations to help guide your goals and objectives. 2. Determine the scope of your project. The second step in writing a project overview is to determine the scope of your project. Determine what your goals are and the time frame you have. Highlight the plan in the company newsletter. Include the plan in new employee onboarding. Post the plan on the employee intranet, along with key highlights and a way to track progress. If you are hosting a meeting, make sure you and other key planners are prepared to handle the comments and discussions that will arise. Example of industry analysis. Here is a quick analysis of the defense manufacturing industry in India. Overview of the defense manufacturing industry. India is one of the most powerful military forces in the world. Over the years, it has been the leading importer of defense equipment in order to gain technological advantages over rival countries.1. Research your industry. Get a comprehensive understanding of everything going on in your industry and prepare to navigate it. 2. Investigate competitors. Know who the big players are and how to differentiate your brand. 3. Identify market gaps. Find unsolved problems and unmet desires in your market.