Here are five tips for compelling essays that will stick in the admissions committee's mind and help you get into your top-choice business school program. 1. Stay focused and answer the question asked. It's surprising how often candidates write great essays but don't answer the question. While I certainly agree with the thinking, keep it real. Your admissions interview is your opportunity to introduce yourself to admissions staff, so focus on your authentic, honest story. Know your unique value proposition and how to articulate it. Communicate your strengths and experience, the type of career you're looking for, and how you think an MBA will help you get there. Be thoughtful.