Introduction. The “Blue Ocean Strategy” by W. Chan Kim and Renee Mauborgne is a strategy that challenges businesses to distance themselves from fierce competition by establishing an uncontested market space that renders existing competition irrelevant. One of the reasons the authors used the colors red and blue is to describe the market. CONCLUSION. The Balanced Scorecard is a standard instrument for organizations around the world and therefore its inclusion in Corporater BMP allows this solution to meet strategic needs, Essay Type: Pages: Download. This idea of ​​Blue Ocean Strategy was initially introduced by Professor Charles WL Hill of Michigan State University and was eventually developed into the Blue Ocean Strategy book. The book metaphorically compares today's market to red and blue oceans. It covers the formulation and execution of bone morphogenetic protein BMP, which is one of the most promising candidates for bone regeneration therapy. Heterodimers of BMP family proteins, such as BMP-2 BMP-2 7, are well known to have stronger osteoinduction activity than BMP homodimers. Here, we constructed a double gene cassette vector encoding BMP-BMP-7. People in developed countries increasingly suffer from chronic diseases and complex care needs, in part due to population aging, which has led to increasingly specialized care that results in increased fragmentation of care. . fragmentation occurs within and between providers, as well as at the interface between primary and Gt Design and critically evaluate an appropriate dissemination strategy for the research project discussed in Niven et al. 2014. download the rest of the essay above About this essay: If you use any part of this page in your own work, you must provide a citation, as follows: Each of these components is an independent marketing strategy and is part of the overall marketing strategy. Here are these examples of marketing communication strategies. lt, з gt Advertising in integrated marketing communication strategy. Traditional and digital but impactful, advertising remains the cornerstone of IMC.