A business development plan is a strategy designed by sales managers to guide BDRs in achieving growth-related goals. This plan focuses on setting realistic goals, aligning team members, identifying prospects, and converting prospects into customers. Key steps in creating a business development plan include: Describe your services or products. The business plan should have a section that explains the services or products you offer. This is the part where you can also describe how they fit together. Summary. Business development is a crucial process that allows companies to unlock their growth potential, explore new markets and form valuable partnerships. Through market research, strategic planning and customer centricity, businesses can confidently navigate the ever-changing landscape of commerce.